Samantha Wills

At just 21 years of age, Samantha Wills founded her own, self titled accessories (jewellery) company. An instant hit with media & customers alike, Wills quickly gained a high profile in the media spotlight as one of Australia’s most dynamic designers.

Having her jewellery featured in Sex and The City thrust Wills onto the International Stage, and she was shortly after declared a ‘Break Out Star’ By the New York Times.

Wills’ online voice is very natural & down to earth, whilst her imagery and lifestyle are jet set and glamorous. The unique mix of aspiration and approachable, down to earth voice have become bankable property with brands such as American Express, SK- II & Mount Franklin engaging Samantha to work on projects with complete creative freedom, and most recently iconic Australian sparkling wine brand Yellowglen appointed Wills as Creative Director, where she will be responsible for infusing her signature style across the brand’s portfolio.

Known for her Luxe-Bohemian aesthetic, Wills infuses her personal style through her namesake brand, acting as both Creative Director & head designer, she actively sits across the brands marketing & communications, something she notes a being very important so that her vision is omni, from product design to social media messaging.

Wills is outspoken on the statement that there is ‘no need for what we do, that it’s a luxury to be able to work in this industry (fashion) that is a ‘for want’ industry’. As such, is invested in giving back across multiple platforms, prominently philanthropy, where Wills is the spokesperson for Mount Franklin for McGrath Foundation & also is active in the mentoring of young women, in business & lifestyle.

A regular Keynote speaker at conferences globally that focus on women in business, Wills also often shares her inspiring story with young women, with the message; ‘Young girls with big dreams, become women with vision.’ Encouraging young women, that no matter what your background, to chase your dreams with aggression, persistence & hard work.

Tipped to be ‘Australia biggest export since Vegemite’ by fashion writer Inez Mendoza, Samantha is one of Australia’s most successful, and inspiring names.

“Living between her two homes in New York City & Sydney, Samantha’s signature style & inspiring story has got a cult following world wide.”


Check out Samantha on the panel “The Digital Revolution and its effect on the Culture Of Creativity in Australia” at the 2015 Advance Global Australian Summit.