Meet Nicole Rycroft: A Founder and Executive Director who is transforming unsustainable supply chains to save the world’s forests.

Get to know our 2022 Sustainability Awardee, Nicole Rycroft, as she shares her insight and international career journey as Founder and Executive Director of award winning environmental not-for-profit, Canopy. Ms Rycroft works with some of the world’s biggest publishing, print and fashion companies to introduce sustainable solutions for the manufacture and distribution of everyday products. Her collaborative approach to engaging with industry has resulted in major shifts in the sourcing and distribution practices of more than 800 companies, including global brands like H&M, Target, The Guardian, Penguin-Random House, Zara and Stella McCartney. Ms Rycroft launched her not-for-profit in Canada more than 20 years ago, in an effort to create a long-term solution to end deforestation. A passionate environmental activist, she had stood on blockade frontlines to prevent bulldozers and chainsaws from tearing down endangered forests for the purpose of producing every-day items like books, packaging and t-shirts. But she knew lasting change would require more than picket lines. In order to change corporate behaviour, she needed to change corporate consumer behaviours, which to date had accepted the destruction of ancient forests in exchange for cheap, convenient goods. Read more.