Vice President & Head of Strategic Labeling, Advertising & Promotion


The Head of Strategic Labeling and Advertising & Promotion has overall accountability for ensuring the high quality and timely development, maintenance of Global Labeling documents (Core Data Sheet, USPI and EU SmPC) and Advertising and Promotion for Pfizer’s drug and vaccine portfolio. Scope of accountability includes providing strategic guidance and recommendations to program teams and ensuring the development of innovative and competitive labeling strategy, and labeling project management is provided to Program Asset Teams, Governance, Pfizer Labeling teams and Risk management committees. This role plays a vital role in ensuring consistency of application and uniformity in approach to labeling across product lines, therapeutic areas and Business Units. Responsible for creating an up-to date and accessible target product label to effectively and efficiently guide innovative development from Phase 1 through product lifecycle.

This position provides executive leadership to the strategic labeling department (up to ~40 colleagues) and Advertising & Promotion colleagues, establishing it’s long term vision, developing strategies for execution & identifying emerging business needs to ensure readiness, compliance, and appropriate resolution of challenges and/or evolving requirements. Responsibilities include executing and maintaining an optimized operating model, managing the departmental budget, ensuring staff talent development, succession planning, career development and performance management. Working from phase 1 through lifecycle, this role will serve as a strategic partner with Chief Development Officers, Global Regulatory Strategists, and Category Leads.

This highly visible role has a wide network of stakeholder management and collaborations aimed at ensuring mutual understanding of regulations and regulatory precedents and mutual interest so that effective labeling support model and processes can be developed and maintained. This role will represent Global Labeling on global or divisional activities and routinely engages/influence the external environment on labeling related areas of expertise.

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