Retail Marketing Manager West

Lucid Motors

Work with Retail Marketing Lead in North America to align strategy and plans, including working closely with the marketing and sales department to ensure localization visuals.Partners closely with the sales and studio teams at the national and local level to ensure the achievement of monthly and annual sales targets through the creation and execution of quarterly regional marketing plans.Ability to create regional marketing plans for multiple retail locations based on a solid understanding of local markets, geolocation, demographics & psychographics.Measure, report out, and optimize the marketing plans based on results.Manages the regional budget and is responsible for vendor management, local spending and KPIs.Ensure the Studios have all the correct visuals and prompts needed to support tactical initiatives as agreed with the European team.Creating and delivering consistent studio consumer-facing materials (invitations, messages, templates…)Investigate local Brand Partnerships (E.g., car clubs, hotels, hospitality…) in line with corporate guidelines and local media outlets to increase visibility, awareness, and sales.Supporting and overseeing all marketing activities related to new studio openings (including partnerships, email support, CRM support, marketing onboarding, digital reach)Gathers feedback and works with the brand team on new developments and improvements.Strengths for Success:Capable of collaborating closely with cross-functional departments to design, execute, measure, and report on a holistic plan to generate studio awareness, foot traffic and help increase sales.Retail brand management experience includes using all marketing tools to position/communicate the brand, focusing on events, local activations, CRM, Out of home, advertisement, and media.Understanding of ROI – the ability to assess the impact on the business of marketing initiatives and maximize return on investments.Creative ability to generate out-of-the-box ideas and influence marketing effectiveness.Requirements:

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