Head of PLG Growth Strategy


The Asana Marketing Team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing.

We are seeking a dynamic and experienced professional to join our team as the Head of PLG Growth Strategy. In this strategic role, you will be responsible for driving and optimizing our product-led growth initiatives, while working in close partnership with our Product team. You will oversee the operations and strategy for our PLG efforts, collaborating closely with cross-functional teams to accelerate user acquisition, conversion, and retention. As the Head of PLG Growth Strategy, you will play a crucial role in shaping our company’s growth trajectory and driving measurable business outcomes.

This role is based in our San Francisco office with an office-centric hybrid schedule** . Along with most Asanas, you’ll work from this office in person on Mondays, Tuesdays, and Thursdays. Most Asanas have the option to work from home on Wednesdays and Fridays. If you’re interviewing for this role, your Talent Acquisition Partner will share more about the in-office requirements.

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