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Brand Strategy Director

SoFi

As a Brand Strategy Director, you will provide the learning and recommendations that inform annual marketing plans, foundational product messaging strategy, strategic creative briefs that identify target consumer segments, key insights, potential channels, etc. You will serve as a single source of truth on the brand team for customer behaviors, insights and trends and will act as a key liaison with Product Marketing, Creative, and Media to develop both value propositions and campaign executions in support of earned media and advertising. You will also serve as a key leader on the brand team managing developing our brand strategy talent. Engagements and outputs are diverse, so flexibility and broad marketing experience are ideal.

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